The Lesson: Curated content can deliver major value to your audience. You're showing your subscribers that you care about providing great content for them even when it doesn't result in clicks to your website. Including some curated content from other sources doesn't just ease your company's writing burden, it can also benefit your brand's image. The content they present in the newsletter contains quality writing and focuses on the topics that interest their readers: SEO, email marketing, social media, and more. The team at Moz clearly puts a great deal of thought into their choice of articles for the Moz Top Ten newsletter. It's important to examine each contender for your newsletter carefully, making sure it's well-written, engaging, and relevant to your audience. For some companies, the secret to their success is a mix of original articles and carefully curated content from other sources.ĭon't think that these businesses are taking the easy way out-when done correctly, curating content takes a fair amount of time and effort. You might wonder how the companies with the best daily email newsletters manage to create enough content to fill every edition of their newsletter. The Lesson: Knowing your audience is essential. Before long, you'll be able to create emails with content that's relevant to each segment of your subscriber list. Gathering enough information to segment your email list won't happen overnight, so you'll need to be patient, but the effort will pay off. Simply provide a list of topics and allow new subscribers to choose which ones they'd like to read more about in your emails. Add a few fields to your subscription form asking new subscribers to identify some of their interests when they sign up for your newsletter. If you have data available that allows you to group subscribers based on their interests, you can send each group targeted content that speaks to their interests.īut what if you don't know very much about your audience? It's not difficult to get on the right track towards an effective segmented list. Your own targeting strategy will depend on your company's goals and what you currently know about your audience. Its goal is to help readers locate great places to shop and eat in their local region. For a company like Yelp, targeting by geographic area is a no-brainer. This newsletter is packed with information on events happening in the Boston vicinity.

Look at this sample from one of its email newsletters: Few companies nail this tactic better than Apple. Your email newsletter's design should be similar enough to your website and your social media presence that readers instantly recognize your brand. One simple way to build your brand's identity is to strive for consistency across all your platforms. The most successful email newsletters have something important in common: they view every email as an opportunity to reinforce their brand. Each example illustrates a different lesson about email newsletter best practices. If you're interested in stepping up your business newsletter email game, we've rounded up examples of some of the most successful email newsletters, including a mix of big brands and smaller businesses. A well-designed email newsletter has incredible outreach potential and gives you an amazing opportunity to showcase your brand's message. There's a fair chance that a typical business user is more likely to see your latest email newsletter than your latest post on social media. Think about it: When you sit down at your office, what's the first thing you do? Most likely, you check your work email. It's no wonder then, that 77 percent of B2B marketers include email newsletters as an integral tool in their content marketing arsenal. In fact, a recent survey shows that 59 percent of marketers believe email is their largest source of ROI. Email has proven itself to be a powerful method for driving conversions and promoting your brand.

Company newsletter examples